A flash foam shampoo that moisturizes & cleanses hair. For moisturized, strong & clean hair. Rice water shampoo is a cleansing formula infused with rice water, rich in amino acids, vitamins, and minerals. It gently cleanses the scalp while strengthening the hair, promoting growth, reducing breakage, and improving shine and manageability. As I Am’s Rice Water Shampoo is designed to nourish textured hair while maintaining moisture balance and scalp health. It is specially formulated for curly, coily, and kinky textures. It cleanses gently without stripping moisture, helps reduce frizz, and supports stronger, more defined curls. It contains essential nutrients like inositol, which strengthens hair from the root and helps reduce shedding. Over time, this can create the ideal conditions for healthy hair growth.